boAt India today announced a new way for cricket fans to get involved this season. They’re inviting people to join them as ‘boAtheads’ and offering rewards through their latest innovation called the locker room.
Virtual Locker Rooms of RCB and GT Teams
In these virtual locker rooms, created for boAt, Gujarat Titans, and Royal Challengers Bengaluru teams, fans can immerse themselves in the team’s atmosphere and play games like Win Predictor, Smash Cricket, and Card Game.
By participating, fans stand a chance to win weekly rewards such as match tickets, signed merchandise, and exclusive boAt hampers.
The response to this marketing initiative has been strong, with 80,000 sign-ups in just two weeks and 5,000 leaderboard winners, according to boAt.
AR Cricket-themed 3D Cards
Additionally, boAt introduces AR cricket-themed 3D cards, a first-of-its-kind innovation. Users can create personalized cricket cards with their own 3D avatars by uploading a selfie.
These physical cards, when scanned, bring the user’s 3D avatar to life in augmented reality, providing a unique experience.
A spokesperson emphasized that this AR trump card reflects boAt’s commitment to delivering unique experiences. It blends nostalgia with innovation, creating something special for cricket enthusiasts.
As the official audio and wearable partner for Royal Challengers Bengaluru and Gujarat Titans, boAt aims to enhance fans’ cricket season experience, they added.
Availability
To learn more about virtual locker rooms and AR cricket-themed trump cards, visit beaboathead.com.
Commenting on the launch, a boAt spokesperson said:
We wanted to invite people to become boAtheads and enjoy the benefits and exciting rewards that come with it. Our locker rooms offer engaging games and showcase various products, adding to the excitement. It’s our way of expressing gratitude to our fans for their incredible support.