Indian brand boAt popular for its personal audio products has announced that Bollywood actor Ranveer Singh has joined the boAt family and also invested, becoming a key stakeholder in its future. However, the company did not reveal the amount invested by the actor.
boAt said that Ranveer Singh’s investment signifies belief in the brand’s vision, further fuelling its growth trajectory across India and in the world.
Ranveer Singh will play a pivotal role in boAt’s upcoming campaign for boAt’s sub-brand ‘Nirvana series’. The 360-degree campaign, conceptualized and executed with Bangalore-based creative agency Talented, captures the euphoric state of immersing oneself in the enchanting soundscape delivered by boAt’s Nirvana range, said the company.
The campaign unfolds through captivating ad films inviting audiences to experience the Nirvana range’s exceptional features such as an impressive 120 hours of battery life, boAt signature sound, and cutting-edge Active Noise Cancelling technology, added boAt.
Regarding this, Aman Gupta, Co-founder, and CMO of boAt, said:
Ranveer’s infectious energy and passion for music resonate perfectly with boAt’s core values. His investment and strategic involvement validate our mission to revolutionize the audio experience in India. Together, we’ll push boundaries, redefine sound, and create a community that thrives on passion and innovation.
Regarding the partnership, Ranveer Singh, said:
boAt’s commitment to best-in-class sound and youth connect resonates deeply with me. Investing in their journey is more than just a financial decision; it’s about co-creating a revolution. Get ready for boAt to amplify the sound of India like never before!