Google rebrands Bard AI to ‘Gemini’, mobile apps and subscription plans launched


Google has renamed Bard to Gemini, unveiling a new mobile app and Gemini Advanced with Ultra 1.0. Now, Google offers two fresh experiences — Gemini Advanced and a mobile app — to aid in effortless collaboration utilizing Google AI.

Gemini Advanced with the Ultra 1.0 model

Google emphasizes that with the Ultra 1.0 model, Gemini Advanced excels at intricate tasks such as coding, logical reasoning, nuanced instructions, and creative collaboration.

Gemini Advanced not only enables longer, detailed conversations but also comprehends context from previous prompts. For instance:

  • Personal Tutor: Guides learning with tailored instructions, quizzes, and discussions.
  • Advanced Coding Aid: Assists in coding tasks and idea evaluation.
  • Creative Partner: Generates content, analyzes trends, and enhances audience engagement.

Google assures that as Gemini Advanced evolves, users can expect expanded capabilities, including multimodal features, interactive coding, deeper data analysis, and more.

Google reiterates its commitment to responsible technology deployment, incorporating safety measures aligned with its AI Principles. Before launching Gemini Advanced, extensive safety checks including external red-teaming were conducted.

Additionally, the model underwent refinement through fine-tuning and reinforcement learning based on human feedback.

Entering the Gemini Era

Sundar Pichai, CEO of Google and Alphabet, highlights Google’s long-standing investment in AI to enhance its products. He mentions the December launch of the Gemini era, marking advancements across various benchmarks in text, image, audio, and video processing.

Pichai emphasizes Gemini’s ecosystem support beyond models, benefiting both users and developers. The Ultra 1.0 model sets a milestone by outperforming human experts in massive multitask language understanding.

He also acknowledges the crucial role developers play in the Gemini ecosystem and promises more details on upcoming developments.

Expanding Gemini’s Reach

Gemini models integrate into everyday products like Workspace and Google Cloud, enhancing productivity, innovation, and security for users and organizations.

  • In Workspace, Duet AI transitions to Gemini, empowering users with advanced AI features.
  • Google Cloud customers will also witness the integration of Gemini to streamline operations and bolster security measures.
Gemini on Mobile

Google introduces a mobile experience for Gemini and Gemini Advanced through a new app on Android and integration within the Google app on iOS.

  • Android users can access Gemini through a new assistant, leveraging generative AI for collaborative tasks and Google Assistant functionalities.

  • iOS users will soon access Gemini directly from the Google app.

Pricing and Availability

Gemini Advanced is part of the Google One AI Premium Plan, priced at Rs. 1,950 / $19.99 per month with a two-month free trial. This plan offers Google AI’s latest advancements and 2TB storage, with Gemini soon available in Gmail, Docs, Slides, and Sheets.

  • Gemini Advanced is now available in over 150 countries in English, with expansion plans for other languages.
  • Gemini rolls out on Android and iOS phones in the U.S., with broader availability in the coming weeks and support for more languages and regions.

Announcing the updates, Sundar Pichai, CEO of Google and Alphabet, said:

The version featuring Ultra will be known as Gemini Advanced, offering a fresh experience significantly enhanced in reasoning, instruction-following, coding, and creative collaboration. For instance, it can serve as a personalized tutor, adapting to your learning preferences.

Alternatively, it can act as a creative ally, aiding in content strategy development or business planning. These recent enhancements illustrate our bold approach to innovation and our commitment to responsible technology deployment. Furthermore, we’re actively training the next iteration of our Gemini models, so expect more exciting updates soon!