According to CyberMedia Research (CMR) analysis of the Indian tablet market, there was a robust 21% quarter-on-quarter (QoQ) growth in Q4 2023, driven by strong demand for 5G tablets. Despite the growth in the last phase of 2023, the market recorded a 14% YoY decline in shipments.
The report highlights the growth and demand for 5G tablets in India, attributing to its 43% YoY growth. Wi-Fi-based tablets, on the other hand, witnessed a 13% YoY increase and claimed 52% of overall shipments.
Furthermore, tablets sold in the premium segment, priced between INR 20,000-30,000, also witnessed a positive growth of 95% QoQ, highlighting a shift in customers’ buying patterns.
Apple maintained its lead in the market, securing a 25% share in Q4 and the entire year. Samsung held the second position with a 23% share for the year, while Lenovo performed well, capturing a 24% share in Q4 2023.
Overall, the Indian tablet market in Q4 2023 shows great potential for 2024, poised for a steady 5-10% growth this year.
Regarding the report, Menka Kumari, Analyst – Industry Intelligence Group (IIG), CyberMedia Research (CMR) said,
There is a rising consumer demand for diverse tablet options in India, including premium, 5G and value-for-money tablet offerings. This growth is particularly noticeable in the B2B sector and online purchases. The Indian tablet market is showing resilience and potential for continued progress.