boAt has announced that the company has signed the Indian cricketer Yashasvi Jaiswal as its brand ambassador. The company said that the partnership reinforces boAt’s unwavering commitment to empowering young athletes and celebrating their journeys to success.
Aman Gupta, Co-founder & CMO of boAt, recently took to social media, seeking suggestions for the brand’s next boAthead. Overwhelmingly, fans championed the inclusion of Yashasvi Jaiswal, said the company.
boAt has posted a new video featuring the new brand ambassador Jaiswal and Gupta showcasing their humorous exploration.
The news comes after boAt recently announced an investment from the Bollywood actor Ranveer Singh, who also appeared in the company’s campaign for its sub-brand ‘Nirvana series’.
Commenting on joining boAt as the brand ambassador, Yashasvi Jaiswal, said:
I’m thrilled to be partnering with boAt. The brand embodies the same spirit of innovation and perseverance that fuels my passion on the field. As a boAthead, I’m excited to connect with fans and inspire them through our shared love for music and sports.
Aman Gupta, Co-founder & CMO of boAt, said:
We are absolutely delighted to welcome Yashasvi Jaiswal to boAt. Together we have a shared passion for Innovation and Excellence. His journey to success remarkably mirrors boAt’s own path – fuelled by ambition, relentless hard work, and a constant pursuit of excellence. Together, we’re excited to embark on this adventure and inspire young people to chase their dreams with unwavering determination.