NVIDIA GeForce RTX 4070 Ti SUPER rolls out; GeForce driver update brings RTX Video HDR technology


NVIDIA has introduced the latest GeForce RTX 4070 Ti SUPER graphics card, alongside the release of RTX Video HDR for all GeForce RTX GPUs, whether on laptops or desktops.

GeForce RTX 4070 Ti SUPER

The GeForce RTX 4070 Ti SUPER boasts more cores and increased memory, featuring a 16GB frame buffer and a 256-bit memory bus, ideal for maximizing high-refresh 1440p panels and even capable of 4K gaming.

It is 1.6X faster than the GeForce RTX 3070 Ti, providing a significant boost for video editing, rendering large 3D scenes, and achieving exceptional performance in graphically demanding games with DLSS 3.

RTX Video HDR

Nvidia’s RTX Video HDR, a new AI-enhanced feature, enhances the display quality of Standard Dynamic Range (SDR) videos. It effortlessly transforms them into vibrant High Dynamic Range (HDR) videos compatible with HDR10 displays.

This allows users to experience more vivid colors and preserve intricate details, overcoming challenges posed by video compression.

To activate RTX Video HDR, follow these steps:

1. Download and install the January Studio Driver.
2. Enable Windows HDR features (System > Display > HDR).
3. In the NVIDIA Control Panel, go to Adjust video image settings > RTX Video Enhancement, and enable HDR.

This feature is compatible with Chromium-based browsers like Google Chrome and Microsoft Edge. Moreover, combining RTX Video HDR with RTX Video Super Resolution enhances live-streamed videos for a clearer viewing experience.

RTX Remix Open Beta

Built on NVIDIA Omniverse, the RTX Remix open beta allows modders to effortlessly enhance game assets, reimagine materials with generative AI tools, and create stunning RTX remasters of classic games with full ray tracing and NVIDIA DLSS technology.

New Games Supported by GeForce Experience

GeForce Experience’s one-click optimal settings now support over 1000 titles, including four new additions:

  • Enshrouded – Launched January 24th With DLSS 2
  • Like A Dragon: Infinite Wealth – Launching January 26th Featuring DLSS 3
  • TEKKEN 8 – Featuring DLSS 2, Launching January 26th
  • Suicide Squad: Kill the Justice League – Launching February 2nd With DLSS Super Resolution
Pricing and availability

The GeForce RTX 4070 Ti SUPER is priced at USD 799 (Rs. 66,428 approx.) / Rs. 84,000 and is available from various manufacturers, including ASUS, Colorful, Gainward, GALAX, GIGABYTE, INNO3D, KFA2, MSI, Palit, PNY, and ZOTAC.