Bose Ultra Open Earbuds with cuff-shaped design announced


Bose has expanded its True Wireless Stereo (TWS) audio range with the introduction of Bose Ultra Open Earbuds. These earbuds have a unique cuff-shaped design and are meant to be worn comfortably all day long without blocking your ears.

The Ultra Open Earbuds have a stylish look with smooth edges and a metallic finish, resembling fashion accessories rather than typical earphones.

They can be worn with glasses, hats, or jewelry without any interference. Designed for comfort and stability, they feature a flexible arm coated in soft silicone to gently rest on your skin while securely gripping your ear.

These earbuds deliver high-quality audio through Bose’s proprietary OpenAudio technology, enhanced by Bose Immersive Audio for a lifelike listening experience. You can choose between “Still” or “Motion” modes, depending on your activity level.

The physical button on the earbuds allows easy control of playback, volume, and more. With up to 7.5 hours of battery life per charge (4.5 hours with Immersive Audio), extended standby time, and quick charging capabilities, you can enjoy continuous connectivity throughout the day.

Equipped with Snapdragon Sound Technology Suite and Qualcomm aptX Adaptive codec, these earbuds provide lossless audio streaming and seamless connectivity with Android devices.

They support Google Fast Pair and Bluetooth 5.3, with an IPX4 rating for water and sweat resistance, ensuring durability.

Furthermore, Bose Ultra Open Earbuds are compatible with Bose SimpleSync technology, allowing pairing with select Bose soundbars and speakers for personalized listening.

They also feature independent volume controls, and the Bose Music app offers features like Auto Volume adjustment based on your surroundings.

Quick specifications: Bose Ultra Open Earbuds

Pricing and availability

The Bose Ultra Open Earbuds are priced at USD 299.00 (Rs. 24,820 approx.) and come in two colors: Black and White. They are available for purchase on Bose.com and through select resellers, starting today.

Commenting on the launch, Raza Haider, Chief Product Officer, Bose, said:

The phenomenon of using just one earbud is undeniable. We understand the desire for music while staying connected to the world. Our aim was to completely redefine wearable audio, offering a superior, more aesthetically pleasing, and comfortable solution that merges both experiences seamlessly. With the Bose Ultra Open Earbuds, we’ve achieved just that. Now, you can savor your music and embrace life simultaneously.